VGI Global Media yesterday announced it would buy a majority stake of the Rabbit Card operator as a means of entering the e-payment business. The VGI board approved the purchase of a 90% stake in Bangkok Smartcard System Co (BSS) and 90% in BSS Holdings (BSSH), which operates the Rabbit Card business. In the future, VGI will allow its Rabbit Card users to buy products and services as well as pay skytrain fares online. The Rabbit Card business also entails other online businesses such as Rabbit Internet, including Rabbit Daily, which provides lifestyle content through a web portal. "The Rabbit Card business will be a main driver for VGI to become a data-centric media hypermarket as it will help VGI utilise the data analytic capabilities of Rabbit Card to enhance its innovative media service," he said.

Source: Bangkok Post August 23, 2016 23:48 UTC